We Get You.
The Language of Pathology
In 2022 Merck Precision Medicine discovered a problem. Pathologists all over were feeling under appreciated and their progress in medicine and diseases was going unrecognized and wasn’t begin acknowledged how it respectively should have been.
I was part of an ambitious project to reestablish how pathologists were heard and seen.
Therefore we developed a campaign that added a more witty tone tone to the voice of pathology.
A more witty approach to the voice of pathology.
My role focused on some witty copywriting and campaign branding.
Appealing to a sector of healthcare that feels misrepresented and under-appreciated can be a challenge and an opportunity.
The pathologist.
Working with the copywriter we established tone, design, and copy focusing on the idea of this empathetic attitude towards their science and research. After working with pathologists, copywriters, doctors, and KOL’s this campaign came to life.
